Dim, Sultry, Flattering Light
Mike O'Sullivan at The Corp Law Blog worries that corporate lawyers are going to lose out in the recruiting race because hot-shot young law students are all going to watch The Practice and Law and Order, and decide that this is where the sexy hunks and 'slinky stick-thins' are.
Actually, I think that even 1Ls are a little more resistant to that kind of Hollywood-driven marketing than people give us credit for. I've found that while attending all the 1L receptions thrown by various law firms, it's pretty easy to tell the ones who were marketed well (their PR agency genuinely captured the ethos and identity of the firm and presented it honestly); the ones who were marketed badly (relentlessly on-message about whatever their PR agency suggested); and best of all, those that didn't seem 'marketed' at all. (I'm not naming names here for obvious reasons--I'm not an idiot, for one--but this isn't saying anything about law firms that isn't true about firms in any industry. Marketing is a very subtle art, and it's dead easy to get wrong. I also know enough from working at a web agency to know not to hold bad marketing against anyone.)
Still, my search for summer employment has been churning for a few weeks: false starts, a few interviews, no real bites. Maybe I should offer to put my evocative talents to use at a firm, finding a way to cast them in the 'dim, sultry, flattering light' that O'Sullivan so demands. I once blogged a whole week in the style of a Sam Spade novel--what could be more 'sultry' than that?
Comments
Posted by: Bateleur | February 4, 2004 6:46 AM
Posted by: Anthony Rickey | February 4, 2004 10:02 AM
Posted by: Bateleur | February 4, 2004 12:33 PM
Posted by: Anthony Rickey | February 4, 2004 1:31 PM
Posted by: Tony the Pony | February 5, 2004 11:54 PM