OPEN LETTER TO COLLEGIATE FUNDING SERVICES
TO: COLLEGIATE FUNDING SERVICES
Junk Bulk-Mailing ”Strategｙ”
Today, for the second time, I received an offer to consolidate my student loans through your company. Just like the last time, your offer was masquerading in the form of a bill: the outside of the envelope is stamped SECOND NOTICE and there's a subject line reading "RE: Student loan payment."
I was very tired today, and when I pulled your letter out of the mailbox, I just saw the bright red unfriendly SECOND NOTICE. Thinking it was a bill, I opened it immediately, only to see a 'pre-approval' for consolidation.
Now, let me write this in simple words, so that even your obviously obtuse marketing department can understand. Under no circumstances will I ever use your services. I would not entrust thousands of dollars to a corporation who believes that sending me advertisements trussed up like late billing notices is a good idea. It leaves a bad taste in the mouth to get your 'exciting offer' right after you've summoned up visions of late fees and service cancellationsf. Even supposing such a strategy is ethical, it's very, very dumb.